”Sara and Dara dolls are the Iranian Governments answer to the ”harmful effects” of their American counterparts, Barbie and Ken.
Made by the Institute for the Intellectual Development of Children and Young Adults, the Sara and Dara are part of the governments effort to promote traditional Muslim values in the country.
The toys come dressed in modest clothing, and have pro-family backgrounds.
Each of the four models of Sara comes with a white headscarf.
The toys will be sold for just a third of the price of a Barbie doll.
Toy seller Masoumeh Rahimi hailed the new dolls.
She said that the image of Barbie as buxom, blonde and wearing revealing clothing was “more harmful than an American missile”.
She was of the view that playing with Barbie dolls could lead young girls to grow into women who rejected Iranian values.”